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Leadership Team
Founded in 2002 by our visionary Chairman and Managing Director, Nabhan Akeel, our company has emerged as a formidable presence in the Sri Lankan market. With unwavering commitment and a clear vision, we have risen to become one of the leading value-added distributors in the realm of mother and baby care products, accessories, and toys. Our leadership team continues to drive our mission, setting industry standards and fostering innovation that benefits families across the SAARC region.
Managing Director
Nabhan Akeel
Nabhan Akeel is the Managing Director of Kiddies & Toys International (Pvt) Ltd, and the Chairman / Managing Director of the holding company, LIMRA Holdings Ltd.
He is a visionary, self-made chief architect, and a highly motivated and resourceful senior level executive with a track record of consistently exceeding revenue, profit, and business growth goals, even in challenging, fast-paced environments.
He has extensive experience with highly engineered systems, which necessitates a comprehensive understanding of key business drivers in a variety of markets and industries. He excels at establishing relationships with senior-level decision-makers, seizing control of critical problem areas, and meeting customer obligations.
He has led and expanded four IT companies, as well as organizations in the Mother & Baby care, Toys, Retail, Power & Energy, and Ecommerce industries, and transformed them into dynamic and progressive organizations. Having graduated with a degree in engineering from Moratuwa University in Sri Lanka, he has also amassed extensive expertise in the areas of management, accounting, and logistics over the course of nearly 30 years of corporate experience, all the while forging fruitful connections with clients, partners, and stakeholders from around the globe.
Advisors to the Board
Rizwan Anise
Director of LIMRA Holdings Ltd
Well networked and highly successful in implementing business process improvements, defining company direction, achieving goals, and changing & optimizing business procedures.
A seasoned and successful corporate executive with exposure and experience gained in covering 13 Industries such as Information Technology, BPO, Shipping, Consumer Electronics, Domestic Appliances, Personal Care, Pharmaceuticals, Finance, Education, Mother & Baby care, Retail, Activated Carbon, Mobile and Apparel, today holds the roles of Non-Executive Independent Director in the largest Finance and Leasing company in Sri Lanka, and Director cum Chief Strategy Officer, in LIMRA Holdings Limited, with a track record of producing, presenting and managing the implementation of innovative business solutions.
He is highly motivated with a proven ability to develop people and commercialize all aspects of a business, with a wealth of exposure and experience in converting opportunity into success and of driving profit and growth. Well networked and highly successful in implementing business process improvements, defining company direction, achieving goals, change and optimizing business procedures. Much loved by his colleagues and superiors for his innate practicality when it comes to Strategic Management and Marketing, having spearheaded diverse portfolios and campaigns throughout his vast career; he is adored by his subordinates for his understanding, oversight and democratic leadership style, and is easily a mentor form any new entrants into the dynamic field of marketing.
Rizwan can be constantly seen taking initiative in driving any project to reach its completion, much ahead of the deadline. He holds a Doctor of Business Administration (DBA), Business, Management, Marketing and Related Support Services from the University of Wales Trinity Saint David and a Master of Business Administration from the University of Wales, Cardiff. Rizwan is a Certified Member of the Sri Lanka Institute of Marketing, a Member of the Chartered Institute of Marketing.
Keerthi Pathiraja
Director of LIMRA Holdings Ltd
Among his many areas of expertise, as a Non-Executive Director on the Board of LIMRA Holdings Ltd, he advises and directs the group on business aspects with a specialization on Legal, Corporate Governance and Compliance.
Keerthi is an Attorney-at-Law, called to the Bar in 2004. He is currently working as the Head of Legal / Company Secretary (Assistant Vice President) at Nestle Lanka PLC since January 2016, prior to which he was the Head of Legal and Board Secretary at Laugfs Group of Companies. His expertise originates from demonstrated history of working in diversified industries.
Skilled in Litigation, Alternate Dispute Resolution, Advocacy through industry associations, Negotiations, Mergers & Acquisitions (M&A), Corporate Governance, Corporate and Capital Market Laws, Food and Consumer Laws. Strong business development professional with a Master of Laws (LL.M.) focused in International Business Law of Cardiff Metropolitan University and holds a Masters Degree in Business Administration from the University of West London. As a Non-Executive Director to the Board of LIMRA Holdings Ltd, Mr. Keerthi would advise and direct the group all business aspects with a specialization on Legal, Corporate Governance, Compliance and many other areas with his expertise.
Niroshan Jayasuriya
Director of LIMRA Holdings Ltd
Niroshan Jayasuriya is a Finance Professional with over 16 years of cross-functional and international experience in over 15 countries.
Niroshan Jayasuriya is a Finance Professional with over 16 years of cross-functional and international experience in over 15 countries. His experience spans the FMCG and apparel industries. He is currently the Executive Director of Finance and a member of the Board of Directors of Unilever Sri Lanka Ltd.
Niroshan graduated from the University of Sri Jayewardenepura in Sri Lanka and has an Executive MBA from the University of West London. He is also a Chartered Global Management Accountant and an Associate Member of the Chartered Institute of Management Accountants (UK). Niroshan volunteers as a mentor at several educational institutions outside of work.
Meet the Management
Safraz Hussain
Chief Operating Officer (COO)
Safraz has over 12 years of experience in Sales & Marketing in different industries including pharmaceuticals, BPO and Event Management.
Safraz has over 12 years of experience in Sales & Marketing in different industries including Pharmaceuticals, BPO and Event Management. Having been a loyal member of KTI, he has over 6 years of experience in handling the internationally famous branded products in Farlin, and has been an integral part of the brand’s growth strategies in Sri Lanka.
During his career at a leading pharmaceutical company, he had also bagged the “National Champion” and “Outstanding Team Member” awards. He is a member of The Chartered Institute of Marketing (CIM – UK).
Ruwan Dissanayake
Assistant Vice President – Kids Joy
He boasts over 15 years of multifaceted experience across finance, accounting, sales, operations, business development, and supply chain management.
Ruwan Dissanayake holds the esteemed position of Field Sales Manager at KTI, where he demonstrates an unwavering commitment to delivering top-tier results. Renowned for his adeptness in multitasking, analyzing intricate scenarios, and crafting strategic decisions tailored to business imperatives, he boasts over 15 years of multifaceted experience across finance, accounting, sales, operations, business development, and supply chain management. Throughout his illustrious career, he has left an indelible mark on the FMCG sector in Sri Lanka, highly impacting the success trajectory of numerous esteemed organizations.
Currently entrusted with overseeing the national sales distribution operations across the southern and western regions of KTI, Mr. Dissanayake exhibits exceptional proficiency in distributor and team management. His astute leadership in these domains significantly bolsters the company’s performance and fuels its trajectory of growth.
Jehan Noor
Manager - Marketing & Communications
Jehan is a self motivated, results driven marketing professional with over 19 years of experience driving business transformation across multinational and blue chip corporations. An award winning leader recognized with multiple SLIM Brand Excellence awards and an International Effie Award, he specializes in branding, operations and business development.
Jehan Noor is a self motivated, results driven marketing professional with over 19 years of experience in driving business transformation and sustainable growth across multiple industry sectors. A versatile all-rounder, he brings deep expertise spanning branding, marketing, operations, and business development, gained through senior roles in world-class multinational corporations and leading Sri Lankan blue-chip companies.
Throughout his career, his strategic thinking and execution excellence have been widely recognized, earning him multiple SLIM Brand Excellence awards and an Global Effie Award.
He holds the Certified Professional Marketer (CPM) status designation conferred by the Asia Marketing Federation (AMF), an influential member body of the World Marketing Association (WMA) and a Postgraduate Diploma in Marketing from the Sri Lanka Institute of Marketing (SLIM). Jehan is also a member of SLIM and is recognized for his ability to deliver measurable business impact.
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Kalhara Munasinghe
Head of Retail & E-commerce
With over 8 years of experience in digital marketing and operations management, Kalhara is a seasoned professional renowned for propelling business growth and orchestrating successful marketing campaigns.
Currently, Kalhara holds the position overseeing online and retail operations at KTI, with a primary focus on crafting and implementing digital marketing strategies. With over 8 years of experience in digital marketing and operations management, Kalhara is a seasoned professional renowned for propelling business growth and orchestrating successful marketing campaigns. Proficient in content creation, social media marketing, email marketing, and performance analysis, Kalhara consistently ensures maximum ROI. His effective leadership, collaborative approach, and innovative mindset make them a valuable asset in dynamic environments.
Possessing a BTEC Level 7 Postgraduate Diploma in Strategic Management and Leadership, Kalhara has also completed specialized training in Inbound Sales, Social Media Marketing, and SEO through HubSpot.
Mahinda Herath
National Sales Manager
Mahinda has over 20 years of Sales experience within the stationery, beverages, cosmetics and FMCG industries.
Mahinda has over 20 years of Sales experience within the stationery, beverages, cosmetics and FMCG industries and in the capacity of National Sales Manager, is currently overlooking the Sales Team of KTI.
He holds a Diploma in Strategic Marketing Management from KDC academy of Management.
Madusha Jayawardena
Business Development Manager - Stationery
Madusha is a Business Development professional with over 12 years of experience in driving market growth and building strategic partnerships. She has a proven track record of delivering sustainable business success across diverse industries.
Madusha Sithmini Jayawardena is an accomplished Business Development Manager with over 12 years of experience in driving market growth and building long term strategic partnerships across diverse industry sectors.
She holds a Master of Business Administration (MBA) from the University of Sri Jayewardenepura and a First Class Bachelor of Business Management from the University of Bangalore, India, completed on a full scholarship awarded by Sri Lanka’s Ministry of Higher Education.
In addition to her corporate achievements, Madusha brings strong leadership capabilities and international exposure. She proudly represented Sri Lanka at the Commonwealth Youth Forum (2013) and was recognized as Runner-Up at the Emerging Young Leaders Award (2014).
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Nishada Liyanage
Head of Strategic Business Unit – Baby Care
Nishada is a results driven commercial leader with 15+ years of cross-industry experience in brand development and market expansion. Combining strong analytical expertise with strategic acumen, he consistently delivers long-term revenue growth and sustainable business performance.
Nishada Liyanage is a results driven business leader with over 15 years of experience, including 10 years in managerial roles across FMCG, cosmetics and building materials industries. He specializes in strategic business management, brand development, revenue growth, market expansion, channel development, and profitability improvement. With a strong focus on commercial performance, portfolio growth, and sustainable business development, he brings a strategic approach to building brands, strengthening market presence, and driving long-term business success.
He holds a BSc Physical science from the University of Colombo and a Diploma in Brand Management from SLIM, combining analytical expertise with commercial acumen and proven leadership capabilities.
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Pradeep Weerasinghe
Head of Strategic Business Unit – Toys & Life Style
Pradeep is a seasoned sales and business development leader with over 19 years of expertise spanning B2B and B2C markets, customer experience, and key account management. An award winner at the SLIM National Sales Awards (NSA) 2024, he specializes in forging strategic partnerships, expanding market presence, and driving sustainable business growth.
Pradeep Weerasinghe brings over 19 years of professional experience across Sales, Marketing, Business Development, Customer Experience, Customer Relationship Management, B2B and B2C Client Servicing, and Key Account Management. Throughout his career, he has focused on identifying business opportunities, strengthening market presence, developing strategic partnerships, managing key customer relationships, and driving sustainable business growth.
He holds a Master of Business Administration (MBA) from Cardiff Metropolitan University, United Kingdom, and a Postgraduate Diploma in Business & Finance (PDBF) from the Institute of Chartered Accountants of Sri Lanka. His additional qualifications include an Executive Diploma in Accounting and Finance, a Diploma in Executive Management from the University of Sri Jayewardenepura, and the CIM Final Stage – Postgraduate Diploma in Professional Marketing from the Sri Lanka Institute of Marketing (SLIM).
He was an award winner at the SLIM National Sales Awards (NSA) 2024.